Since search engine optimisation is a powerful way to expand your reach and get your content in front of targeted prospects, you want to get the most from the effort you put into the process. The best content on the planet won't do you any good if you don't have enough backlinks from quality [...]

  When another site links to you, search engines view it as an endorsement. The weight given to the approval is highly dependent on the site giving it. If the government, a university, or a leading brand links to you, it will give your rankings a nice boost. If a known spam site links [...]

One of the hottest concepts in marketing today is the integrated marketing strategy. Everyone is talking about it, but few actually know what it is. In the days when the search engine was starting to gain prominence as a marketing tool in itself, SEO was a popular "trick" that companies used to boost their [...]

The world is awash with "SEO companies" bombarding unsuspecting business owners with their services. Many have down valued SEO to the commodity level where they are purely competing on price. SEO is a journey and you need someone by your side to guide you through the minefield. Don't be tricked into buying cheap SEO services [...]